Roundpoint delivers mobile edition of Brand Republic

Roundpoint has built and delivered a new mobile edition of Brand Republic. Brand Republic headline news and content will be free to the end user and will be ad supported. Metrics on uptake and usage statistics will also be made available to the marketing, media and advertising website by Roundpoint.

Brand Republic is one of the first marketing publications to extend its presence to mobile and is a leader in exploring new mediums such as mobile and online TV.

Speaking about the new service, Mathew Gerry, Online Publisher, Brand Media says “We were keen to launch a mobile version because we recognise the growing influence of mobile media among our core audience. We expect increasing numbers of users to look to access Brand Republic via mobile devices and we also wanted to offer advertisers a way to benefit from this trend. It’s increasingly important to reach our readers via their channel of choice and this represents a further step towards that goal.”

Brand Republic can be viewed at http://mobile.brandrepublic.com/