Menzies chooses Roundpoint's mobile survey tool Engage to conduct customer research

Menzies Distribution has chosen Roundpoint's new mobile survey tool Engage to conduct a customer satisfaction survey amongst its independent retailers.

Engage is unique because it allows users to respond to a survey by text message or from the mobile web. With over 50% of respondents preferring the text option, Engage means any phone user can reply using their channel of choice anytime, anyplace and anywhere. Engage enables clients to reach respondents they couldn't otherwise access. Survey questions can also be answered via a PC.

Survey set-up, management and results review is extremely fast. The simple to use online interface makes it easy to construct, launch a survey and then review feedback all in a matter of hours and in a choice of formats - from summary pie charts to a full downloadable csv file for detailed analysis.

Engage has an compelling first to market feature. It can be set so that respondents can see a "results so far" page immediately they have answered each question. Feeding results back to the customer in this way gives a sense of involvement not achieved by other methods. It also encourages respondents to complete the survey.

Trevor Shonfeld - Roundpoint's CEO said "Our clients frequently ask us what users think about their mobile services so it seemed logical to design a means that uses mobile to gather this information quickly. Engage is therefore ideal for customer surveys, testing out marketing and creative ideas and for fast opinion surveys. It's a quick and economical way to get a good sounding of market opinion."