Cambridge University Press chooses Roundpoint to develop mobile barcode promotion

Roundpoint, the UK’s most experienced mobile solutions provider has delivered a mobile barcode promotion for Cambridge University Press in conjunction with Ware Anthony Rust. The promotional band around the world’s best selling grammar book English Grammar In Use contains a Roundpoint developed barcode. When customers scan the barcode with their mobile phone they are taken to a hyperlink containing a mobile form. Here they can enter their demographic details and potentially win an iPOD Touch.