Case Studies
Mobile Revision Aids : The Lancet
Roundpoint developed Crash Course Quiz for the Lancet. This comprised a series of mobile revision aids for aspiring doctors who can answer questions, be given the solution, find out their score and then go on to challenge a friend.
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Mobile Publishing : The Economist
Roundpoint has been working with The Economist since 2003. The Economist initially provided a mobile edition paid for by subscription but now has launched a new edition which is funded by advertising - http://mobile.economist.com.
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Mobile Publishing : The Lancet
The Lancet's mobile edition includes a full list of contents, editorials, commentaries and other news items.
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Mobile Marketing : DYC Whisky
A branded networked community based on a music competition for a Spanish whisky brand - bands could upload songs, ringtones and blogs and end users could vote for bands, download songs and access blogs all from the mobile.
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Mobile Marketing : Greenpeace Coalfinger Campaign
Roundpoint provided the mobile element to Greenpeace's digital Coalfinger campaign. This featured a mobile video, sign up form and tell a friend function- http://greenpeaceuk.mobi
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Mobile Marketing : Britvic promotion
This promotion was for Robinson's drinks. It involved a competition where participants could take part and win entry to a firework party.
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Business Applications : BSI British Standards
A health and safety assessment on the mobile, which can be automatically uploaded to PC, saving the assessor time and money.
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Business Applications : PR Newswire
MEDIAgility is a a pay as you go web and mobile press release service which allows marketeers to send press releases to PR Newswire's database of almost half a million journalists.
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Social Networking: Peace x Peace
Peace x Peace is a charity connecting women worldwide through peace and mutual friendship. Members can now connect with each other over mobile and PC in 4 different languages using Roundpoint's award winning Generate platform.
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Event Guides : 3GSM World Congress
Roundpoint provided a mobile event guide for the 3GSM World Congress in Barcelona both in 2006 and 2007. The event guide included a directory of exhibitors, a programme of the day, press releases, latest news, an exhibition map, real-time weather information, a restaurant guide and exhibitor search functionality. The event guide gave GSMA a new revenue stream.
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Games : The Guardian Crossword
Roundpoint developed a mobile java version of both the cryptic and quick crosswords in 2003. The service is free and attracts thousands of particpants.
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Voting systems : The Webby Awards
The Webby Awards celebrate the best in websites. Previous winners include the BBC and The Guardian. Both in 2007 and 2008 Roundpoint developed a mobile voting system so that people could vote for their favourite mobile internet site from their mobile phones.
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